Analytics Mastery Program
Transform your advertising data into actionable business intelligence
Join our comprehensive 12-week program starting September 2025. Learn advanced analytics techniques from industry professionals who've managed campaigns worth millions across Taiwan's competitive digital landscape.
Reserve Your SpotWhat You'll Master
Our curriculum focuses on real-world scenarios you'll encounter in Taiwan's digital advertising market. Each module builds practical skills through hands-on projects using actual campaign data.
Foundation Analytics
Start with core metrics that matter. We cover conversion tracking, attribution models, and data collection strategies specifically for Taiwan's multi-platform advertising environment.
Weeks 1-3Advanced Reporting Systems
Build automated dashboards and custom reports that actually get used. Learn to present complex data in ways that drive business decisions and budget approvals.
Weeks 4-6Performance Optimization
Discover patterns in your data that reveal optimization opportunities. Master statistical analysis and A/B testing methodologies that actually improve campaign performance.
Weeks 7-9Strategic Analytics
Connect advertising performance to business outcomes. Learn forecasting, budget allocation modeling, and how to present insights that influence company strategy.
Weeks 10-12
Learn From Practitioners
Our instructors currently manage analytics for major brands and agencies across Taiwan. They bring real challenges and solutions from active campaigns into every lesson.
Kieran McBride
Senior Analytics Director
Spent eight years building measurement frameworks for e-commerce and fintech companies in Taipei. Currently oversees analytics strategy for three major retail chains with combined annual ad spend exceeding NT0M.
Sienna Wakefield
Performance Analytics Lead
Specializes in cross-platform attribution and customer journey analysis. Her reporting systems help B2B companies in Taiwan understand which touchpoints actually drive enterprise sales.
Ronan Gallagher
Data Strategy Consultant
Former agency analytics head who now helps brands build their internal measurement capabilities. Known for creating practical frameworks that marketing teams actually adopt and use consistently.
Caspian Hawthorne
Technical Analytics Expert
Focuses on advanced implementation and automation. His background in both marketing and engineering helps students bridge the gap between what they want to measure and what's technically possible.
Program Questions
We get these questions frequently from prospective students. If you don't see your specific situation covered here, we're happy to discuss it during a consultation call.
Before You Start
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What background do I need?Basic familiarity with digital advertising platforms and Excel. We don't assume advanced technical skills but you should understand campaign metrics like CTR and conversion rates.
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How much time should I plan for?About 8-10 hours per week including live sessions, project work, and practice exercises. Most students find the workload manageable alongside full-time work.
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Is the content relevant for my industry?We cover principles that apply across industries, with specific examples from e-commerce, B2B services, and brand advertising common in Taiwan's market.
During the Program
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What if I miss a live session?All sessions are recorded and available within 24 hours. You can also schedule office hours with instructors to review missed content.
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Can I use my company's data for projects?Absolutely, and we encourage it. Working with your actual campaigns makes the learning more valuable. We provide guidance on data privacy and anonymization when needed.
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How much individual attention do I get?Each cohort is limited to 24 students. Every project receives personalized feedback, and we hold weekly office hours for additional support.
Ready to take your analytics skills to the next level? Our September 2025 cohort is filling up.
Schedule a Consultation