Started Because We Needed It Too
Back in 2018, our founder Kai Björnström was running digital campaigns for his own e-commerce business. The problem? Every platform gave him different numbers. Facebook said one thing, Google said another, and his actual sales told a third story.
Sound familiar? That frustration led to building our first analytics dashboard — just to figure out which ads were actually making money. Friends started asking for access. Then their friends. Before we knew it, we had a business.
We're not trying to revolutionize advertising. We just want to help you see through the noise and understand what's working — the same way we needed to understand our own campaigns.